A client reports a questionable ad placement. What does your team need now?
A screenshot lands in your inbox. How to check the find, reach the right person and record the decision for the next campaign.
“Is that really your ad?” The image you were sent shows the brand next to a dubious prize promise. The first impulse: block the whole domain immediately. Before your team decides that, it should secure the specific find.
What was visible on the page?
Secure the ad together with the content next to it, the URL and the time of the sighting. A cropped banner is not enough to assess the environment. A serious news report about fraud means something different from a website that itself advertises fraudulent offers.
Who decides on the exclusion?
Decide before the next find who assesses the brand and who can change the targeting. A report by email or in the Teams channel should lead straight to the sighting. The person responsible can then decide whether to exclude the individual placement, the domain or, for now, nothing at all.
What goes into the log?
Note the find, the reasoning, the action taken and the time. If an ad shows up again later, first compare the sighting date with the time of the change. Otherwise your team may end up treating an old screenshot as a new incident.