PMax: The assets are approved. What does the finished ad look like?
Jochen Ihl from the media agency feinripp explains what changes in client meetings when his team can show the ads that were actually served.
Anyone who signs off a campaign knows the images, copy and logos from the approval. In the next meeting, however, the client asks a different question: “What did our ad look like for someone who actually saw it?” To answer that, the agency needs an example from the live delivery.
The question behind the approval
The approval sheet states which image may be used. A sighting shows which combination actually appeared in a specific place: is the product recognisable? Can the headline be read? Does the environment fit? A screenshot with page context answers these questions for exactly this impression.
What feinripp reports from practice
“With smooxRadar, we can show our clients for the first time what their PMax and Meta ads, as well as their ads in AI search, actually look like and where they appear. These insights and the competitive analyses are hugely valuable to us as a Commercial Intelligence Studio — the findings from the first month alone helped us significantly improve our clients’ campaigns.”
What to take into your next client meeting
Put the approved assets and a documented impression side by side. First discuss what matches. Then mark the one deviation your team should check. That way the client can make a concrete decision without having to imagine the ad from individual assets.